We had the pleasure to collaborate with the venerable jewellery brand, C Krishniah Chetty & Co, renowned for their exquisite craftsmanship and timeless designs. Our endeavor was to usher in a new chapter for the brand through a compelling campaign brand film, aimed at unveiling their aesthetic legacy to a broader audience. The film was crafted meticulously to reflect the brand’s essence, intertwining tradition and modernity, and to showcase the unparalleled elegance and meticulous detail of each piece of jewellery. It was an exciting journey, witnessing the brand’s story unfold and bringing it to life, providing a visual feast that resonates with the brand’s esteemed clientele and attracts new admirers to their illustrious collections.
Brand Film
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We embarked on a cinematic journey with C Krishniah Chetty & Co for a Bridal Campaign, tasked with the mission to encapsulate the brand’s exquisite jewelry within a tapestry of diverse religions and cultures. The campaign was a visual symphony, showcasing the intricate designs and radiant elegance of the jewelry, each piece telling a story of tradition, beauty, and craftsmanship.
Our approach was to weave a narrative that celebrated diversity and inclusivity, portraying the brand’s creations as a harmonious blend of timeless elegance and cultural richness. The cinematic content created was not just a showcase of the opulent jewelry but a reflection of the myriad of traditions and the unified beauty they represent, illustrating the brand’s versatility and its resonance with a multitude of backgrounds and beliefs.